Introduction

 

This website is Lisa De La Cruz's professional journal. Lisa is a current graduate student and Artist & Repertoire representative.

 

Currently residing in Austin, TX, the music capital of the world, she created this space to showcase the creative endeavors and projects from her journey in the world of business and entertainment. This platform is to express her passion for music, development journey, and lastly, innovative ideas.

 

Possessing leadership traits and outstanding digital marketing skills will help her with her future goals of helping artists build their brands and careers in the music industry. Her previous experiences consist of sales and marketing positions that helped her gain skills to overcome objections and create opportunities no matter the environment. These skills combined with music knowledge will give her an advantage in scouting for new talent, negotiating contracts, and staying gritty in such a demanding and cut-throat industry.

 

Lisa's passion for music started early on as a child, while her admiration for business/marketing started in her first relevant position as a Marketing Assistant at Chick-fil-A. Lisa has always been a people-person, and enjoys spending time planning and attending events that expand her network or give her the space to grow her knowledge. Her motto is to "Do more, Love more, and Create more" because she believes that we should do more to help our communities, spread more love, and freely create.

 

She continuously searches for volunteer, intern, and professional opportunities to expand her horizons in the entertainment industry.